Cost of Living Reality Check
Recently I was involved in a discussion about the economy in which someone pointed out that it’s just so hard to keep up now because the cost of living has gone up so much in the last twenty years or so.
That made my ears twitch because I don’t think that statement is entirely correct, unless you’re looking mostly at home prices. In that sense, the cost of living has definitely gone up - but it isn’t really the cost of “living,” it’s the cost of “looking like you’re more affluent than you are because you think your neighbors are rich but they aren’t either.”
Because these types of things really get into my head and won’t leave me alone until I spend way too much time researching them …
I hopped over to the Census Bureau to look a few things up to verify my beliefs, with the first stop being the report on New Home Characteristics for 2007. On page 363 of the document there is a historical table of new home sizes dating back to 1973. Picking 1980 somewhat at random (and in the hopes that I’d be able to find other data on other products from about the same time to help me out in this little project), it appears that the average new home size across all of the US was 1,660 square feet. By 2007, the average new home size was 2,521 square feet - an increase of 861 square feet.
861 square feet is a LOT, but not all of that is livable space that needs to be furnished. I also looked up the “parking facilities” to see how much space was being taken up by garages. In 1980, there was no data available on how many homes had three car garages, but by 2007, 19% of new homes had three car garages.
So right there, we have homes that are substantially larger and therefore, we have more room for “stuff.” Since most of us are not minimalists by nature, we feel compelled to fill up those spaces with furniture, gadgets and toys. Gone are the days when you borrowed a tool from your neighbor - just go buy one of your own, you have the room!
Moving right along, let’s look at incomes. In a Census report regarding 1980 incomes (in a hilariously 1980s font, I might add), the median household income was $21,020. In 2007, it was $50,233. Keepl in mind that in these figures, we’re not talking about the average, we’re talking about the median - the number in the middle when you calculate everyone out there making an income. If there is an extreme disparity between low and high ranges, the average would be lower.
Next, food. This one’s a bit more of a challenge because a lot of foods we see in grocery stores now did not exist in 1980, but I did find this from the Economic Research Service of the USDA:
Specifically, from 1980-2006, inflation-adjusted prices of chocolate chip cookies, cola, ice cream, and potato chips fell by an average of 0.5-1.7 percent each year. During the same period, inflation adjusted prices of Red Delicious apples, bananas, Iceberg lettuce, and dry beans fell by an average of 0.8-1.6 percent each year. Inflation-adjusted prices of cabbage, carrots, celery, cucumbers, and peppers fell by an average of 0.5-1.5 percent each year, over a slightly shorter period of time. These latter time series are somewhat shorter because BLS did not report prices for these foods for all years.
Rising price trends were observed for broccoli and field-grown tomatoes. These trends are not counter-examples, but reveal that the selection process was not exclusive enough to screen out all foods that have undergone quality change. Unlike in 1980, today’s consumer expenditures for broccoli are for partially or fully prepared products— washed and bagged florets and other cut products. Similarly, a technological improvement in the late 1980s changed the types of tomatoes grown and their sensory qualities.
In general, it doesn’t look like food prices have gone up much, but one activity involving food that I believe has increased dramatically is dining out. I qualified this statement with “I believe” because I couldn’t find any data to support my statement (if you can find some, I would love to include it) but I think most people in my age group would agree that in 1980, most meals, especially breakfast and dinner, were taken at home. Going out to eat, even to a fast food joint, was a big treat. I was 11 in 1980 and am really struggling to even recall the name of a restaurant in the small Illinois town we lived in. I remember plenty of chicken and rice casseroles at home, though.
Clothing prices have also not increased since the 1980’s, although just as with food, we all have more than we did back then. Just think about how big your closets were when you were a kid, or even now if you live in an older home. The first home I purchased in Denver was built in 1949 and each bedroom had a closet with about 5 feet of hanging rack space. That was it. And the rooms themselves were not large enough to hold a large dresser, so I had to scale down my wardrobe accordingly.
Some other “cost of living” adjustments that we’ve seen between 1980 and now are expenses that simply did not exist or were not widely utilized back then:
- Cable television (HBO wasn’t widely available until the 80’s, and MTV launched in August of the 1981 - quick, you know the first song played on MTV, right? Do they even play songs anymore, by the way?)
- Cell phones and fees, including data plans
- Video game consoles in the home.
- STARBUCKS - yeah, you know who you are!
- iPods (yes, there were Walkmans, but the model has changed dramatically)
- Blockbuster, Netflix and home theater systems
- Multiple personal computers and accompanying internet connections (we have three computers)
- Multiple televisions (we have two - but we never watch one of them)
- Kitchen gadgets (microwave ovens were widely available in the mid 70’s but not a standard household item)
- TOYS - the sheer volume of kids’ toys.
- Gym memberships and equipment, along with diet supplements.
There are probably hundreds of other differences between the world of 1980 and now, but I’m not going for a dissertation here. The point is that when you think of your “cost of living,” it’s important to keep in mind that many of the items you spend money on now are not necessities of life or even of comfort. Much of your “cost of living” is within your control, with a little creativity, a little more community sharing, and an understanding that keeping up with the Joneses is ultimately an immature need for approval that doesn’t serve you or those around you well.
Harsh? Maybe … but so is the prospect of living on social security and food stamps in your retirement because you couldn’t bear the thought of looking less affluent than your neighbors.
posted in Debt, Economy, Personal Finance | 1 Comment
This past couple of weeks, buzzing at a quiet hum under the holiday chaos, there has been an incredible story about a Ponzi scheme on a huge scale - grander than even
If you’ve been visiting the Fools and Sages community for a while, you already know that one of my favorite websites is 